(Like Steve Jobs) The Desire Effect: Your Life is Hard Without It
Steve Jobs, Oprah Winfrey and Elon Musk: What do they all have in common?
Ah yes, desire.
I first learned about desire when I started journaling about my feelings toward certain people in my life. I noticed how much it influences our actions and decisions, showing just how important it is in driving us to seek happiness and build connections.
I also noticed how some people are able to cultivate desire in us to inspire, guide, and lead us, almost like they are pulling us toward them.
Then it hit me.
Desire is a human condition in which we all seek to be desired.
Noticed how some people manage to influence others with desire effortlessly?
It’s not just about charisma or authority; it’s about understanding and tapping into desire. By creating it, you can build and maintain influence, achieving your goals and inspiring those around you.
Imagine meeting someone who can make you excited about almost anything.
They don’t just talk to you; they make you feel their passion. This person isn’t just charismatic; they understand the power of desire.
We’ll dissect this topic through 3 acts:
A story of a successful leader who mastered this skill
An explanation of how desire and influence are interconnected
Practical tips for using your unique qualities to influence others positively.
The challenge lies in learning how to create and harness desire to build influence without resorting to short-term manipulation or superficial tactics (as many people often do)
And while many think influence comes solely from authority or charisma, we’ll reveal how genuine desire can be a more powerful and authentic driver of influence.
Without keeping you waiting, let’s begin:
Act 1: Steve Jobs and the Power of Desire
Steve Jobs, the co-founder of Apple, was a master at creating desire.
When he introduced the iPhone in 2007, he didn’t just present a new phone; he sold a vision of the future. An outcome, instead of just a product.
Jobs made people believe they needed an iPhone to stay ahead of the curve. His presentations were legendary because he didn’t just talk about features; he painted a picture of a better life with Apple products and sold a dream. Jobs’ ability to create desire was not about manipulation but about genuine passion for innovation and quality.
His influence stemmed from making others feel that they were part of something revolutionary, something bigger than themselves.
Act 2: How Desire and Influence Are Interconnected—The Mechanics of Desire and Influence
Desire is an extremely powerful motivator.
When people desire something, they are far more likely to take action. Here’s how desire and influence are intertwined:
1. Emotional Connection:
Desire taps into our emotions, creating a strong bond between the influencer and the receiver. When people feel emotionally connected, they are more likely to be influenced.
Heartstrings pulled without us ever knowing.
Example: Oprah Winfrey connects with her audience by sharing personal stories and showing empathy to their lives. Her viewers, in return, feel a deep emotional connection, making them more receptive to her current AND future influence.
2. Perceived Value:
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